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  • Home
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FAQ


We are here to help! On this page, we have put together some frequently asked questions to answer any queries you may have.

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What is Academy LIVE?
It’s the ability to incorporate your video content into a photograph. Then simply scan the photo with our ‘Academy LIVE’ App to play your video.
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How Does Academy LIVE work?
The magic happens when our software analyses the printed image by creating a mathematical model based on shapes, lines, proportions, colour and other elements. It then matches the model against images already stored in the Academy LIVE’s database. When a match is found what you see is the 3D, mapped digital video playing on top of your print, living in the physical world.
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Which PROFESSIONAL can use Academy LIVE?
The Academy LIVE service is used by professional photographers, publishers and content creators. They use Academy LIVE with their traditional printed images as a key, to ‘unlock’ a video that creates a more engaging experience.
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Can ANYBODY use Academy LIVE?
YES, if you can record a video then we can make your magic.
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Is there a specific format my video has to be?
YES, all video must be taken as .mov, .mp4 or .m4v.
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How do I know what image to scan?
Only images stored in the Academy LIVE database can be scanned. Images scanned can be marked if required by simply adding a logo or any identifying symbol to indicate it has an interactive video content. Try to minimize glare and reflections and ensure the image is well lit. A ‘torch’ symbol is also displayed when the App is open, enhancing the light will ensure a faster connection. When you have scanned an image and the words ‘loading video’ appear but the content is not downloading this will typically be due to poor internet connectivity.
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What devices support the Academy LIVE App?
Apple devices running IOS 7 and above or Android devices running 4.1 or newer.
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